"The Tous PSG bet is that a sports team can be profitable catering only to casual fans, rendering history and association insignificant. Maybe it took an official stance against racism to lure back fans disgusted by the racist provocations at the stadium. But sweeping racism from the stadium did not require the radical makeover of telling 13,000 fans they were no longer wanted in the cheap seats. Further, all those fucking Pastore shirts suggest that, in a metropolitan area of 12m, it is not impossible to find 40,000 glory hunters every other weekend. Former Club President Leproux’s calling cheap tickets for children an investment sounds like Hubbard’s plan to commodify individual identities in order to build a “lifelong fan” with a sellable experience, or, another way, a lifelong casual fan who comes because it’s “worth it,” not be cause he or she feels the “need” to support the team. The team is not interested in keeping you, specifically you, around for life. They’ll find another you, if they need to. That other you will hopefully earn a bit more and be willing to pay a bit more for your ticket. But in the meantime, you’ll suffice."

Paris is Earning | The Classical

An exhaustive and beautifully-written (though occasionally problematic) look at the current state of soccer through the lens of PSG.